Why Finding Competitors Affiliates Is a Game-Changer

Before we dive into tools and tactics, let’s clarify why this strategy is worth your time.

• Affiliate partners already warmed up to your niche. These affiliates have chosen to promote products like yours. They're already active and converting in your category.

• They have proven traffic and audiences. You can vet them based on real content, backlinks, traffic, and SEO performance.

• They’re easier to recruit. You’re not starting from zero. You’re entering conversations with proof that they already promote similar offers.

The Fastest Way to Find Competitors' Affiliates (Free Tool)

If you want a zero-fluff, instantly actionable shortcut, start here:

👉 Use Affistash’s free Competitor Affiliate Finder

This free tool helps you:

• Enter any competitor brand or product name

• Instantly generate a list of affiliates promoting that competitor

• See where they’re posting content, including blogs, review pages, and social links

It scrapes and indexes thousands of affiliates, influencers, blogs, and partners, giving you a filtered, focused list of leads in seconds.

Manual Tactics: 4 Proven Ways to Find Competitor Affiliates

If you want to double-check or add more depth, here are other ways to find competitor affiliates manually (still useful, especially for new or niche verticals).

1. Google Search Operators

Use search operators to uncover affiliate content:

site:example.com "affiliate" OR "partner" OR "sponsored by"
"COMPETITOR NAME" + "review"
"COMPETITOR URL" + "ref="

This reveals:

• Blog reviews with affiliate links

• Forum posts with referrals

• Comparison articles (e.g., Competitor vs. You)

Bonus tip: Use a browser extension like Keywords Everywhere to check traffic value of pages.

2. Spy on Backlinks (with SEO Tools)

Use Ahrefs, SEMrush, or free alternatives like Ubersuggest:

• Enter a competitor’s domain

• Go to their backlinks or referring domains

• Filter by anchor text (look for "review", "discount", "coupon")

• Export the list of affiliate partners

You’ll often find:

• Affiliate blogs

• Coupon websites

• Niche influencers

Pro tip: Filter by "dofollow" + blog traffic to prioritize quality leads.

3. Check YouTube Reviews

Head to YouTube and search:

COMPETITOR NAME + review
COMPETITOR NAME + vs
COMPETITOR NAME + tutorial

Most creators add affiliate links in the description. Tools like VidIQ or TubeBuddy can help identify engagement and niche targeting.

Then, plug these creators into Affistash or a CRM and start your outreach process.

4. Reddit and Quora Monitoring

These platforms often surface lesser-known affiliates who operate in smaller communities:

• Search Reddit using site:reddit.com COMPETITOR NAME

• Check affiliate disclosure rules (they’ll often mention “this is not an ad…” or “use my link”)

• Use Quora to find reviewers with audiences in your category

Again, Affistash helps automate this.

How to Recruit Competitors’ Affiliates

Finding the affiliates is half the battle. Here’s how to win them over:

✅ Step 1: Personalize your outreach

Start with a quick email or DM like:

“Hey [Name], I saw you’re promoting [Competitor Brand]—great review on your blog. I run [Your Brand], a [1-liner about what makes you different]. I’d love to offer you a better commission + exclusive perks if you’re open to promoting us. Want me to send more info?”

✅ Step 2: Offer a better reason to switch

Affiliates care about:

• Higher commissions

• Better product fit for their audience

• Exclusive promo codes or launch bonuses

• Faster support and communication

✅ Step 3: Make onboarding seamless

Give them:

• A trackable link within 24 hours

• Product assets (images, benefits, selling points)

• A quick affiliate guide or success examples

Tools to Streamline the Process

Here are the tools mentioned or recommended:

Final Thoughts: Don’t Build Alone. Borrow What’s Working.

Your competitors have already done the hard work—convincing affiliates, building pipelines, and helping content creators get results. You don’t need to start from scratch.

Use what’s already working for them to build smarter, grow faster, and scale your affiliate program with less guesswork.

And if you want to skip the manual work, start with the free tool:

👉 Find Competitor Affiliates Now – Free Tool

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